Being a little fish in a big pond usually means you get eaten:
The deal would combine the country’s two largest newspaper chains, with more than 260 daily papers, and hundreds more websites and community and weekly papers in 47 states. The new company, to be called Gannett even though New Media is the acquirer, would have a daily print circulation of 8.7 million, dwarfing the next largest chain, McClatchy, with daily circulation of 1.7 million. McClatchy owns The News & Observer of Raleigh and The Charlotte Observer.
The companies say the advantages of size and reach will attract more digital advertisers and save expenses by eliminating operations deemed redundant or expendable, helping to offset a two-decade slide in revenue from print advertising and subscriptions, which has imperiled the industry.
Bolding mine, because I'm pretty sure that's the exact same wording Berkshire Hathaway used just before cutting the Greensboro News & Record staff down to a skeleton crew. Admittedly, it's real easy for people like me to grouse about the erosion of investigative journalism, since I don't have to solve the financial problems that brought this about. But I am currently subscribing (paying) for 4 different news outlets, so I'm kinda doing my part. Needless to say, the journalists' unions are not happy about this: